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Pai Gears Up for Expansion with Cash from Clarins

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By: Jamie Matusow

Editor-in-Chief

In a recent Series B investment round led by Famille C Venture, UK-based clean skincare brand Pai raised $9 million. Famille C Venture is the corporate venture capital arm of the Courtin-Clarins family office, the family behind the French luxury cosmetics company Clarins Group.

According to Pai, the Series B investment deal will enable the brand to break ground with a new R&D and manufacturing facility in the West London, UK, area. Sarah Brown, founder and primary shareholder of Pai, has always made all of its products since its launch—from a converted garage in Ealing, London. Brown also said she intends to use the Clarins cash to fund a direct-to-consumer platform development, as well as an “ambitious” new line of products. 

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